Why Kunal Is The Perfect Marketing Head For 7-10
From Being ‘Rohit’ to ‘Kabir’ - A Marketer’s Love for
Memes & Sneakers
Kunal + WLDD = Superpower
The Origin Story - 2020
FreeFire Diwali
152% conversion
Budweiser Conquer 2020
45 Million engagement
Title Given - Meme Library
Fluency in Memes - God Level
The Transformation
Paytm
(71% increase in daily opt-ins)
(12.9% to 16.5% in UPI Marketshare)
(160 Cr worth of Transactions 15.5% of total Digital Transactions)
Loco.gg
(54% DAU growth)
(113% ACU growth)
(157% LTV growth)
Multipl
(39% ARPU increase)
(47% Conversion Rate Improvement)
(52% Repeat behaviour improvement)
These Numbers Are Serious Business
Serious Achievement Mode
Current Superpowers
Rs 210
CAC reduced to
23.2%
conversion rate
47%
boost in first-time investments
2.4x
MoM Growth in amount invested by users
Dude I am a SneakerHead
0
... sneakers and counting
Indian Sneakerhead Movement
Indian sneaker market:
$3.14B
→
$5.93B by 2032 ~ 9.745% CAGR
45% Revenue
→
From Tier 2/3 by 2032
Give Me This Opportunity
The Head of Marketing Role
WLDD
+
7-10
+
Kunal
=
Perfect Partnership
What I'll Bring to 7-10
Community building
Performance marketing
Brand storytelling
Omnichannel growth
A Banger Plan
1
Build sneakerhead community
2
Leverage WLDD's meme expertise
3
Scale in Tier 2/3 cities
4
Create viral campaigns
Mummy kasam! Trust me Bro!
Ban Jayega
Expected Results
150%
brand awareness increase
40%
CAC reduction
50K+
sneakerheads community
10X
Growth in 18 months
