Kunal Bhatia

Work Experience

📍 Latest

💳

Multipl Fintech Solutions

🎯 Associate Director - Growth & Retention

📅 NOV '24 - Present

AARRR Model CLM Cohort Analysis Journey Mapping CAC Optimization

Leading user growth and retention through Product Led funnel optimizations. Increased ARPPU by 87% and boosted install-to-goal conversion from 8.7% to 23.2%.

Brought down time to create subsequent goal by 26.5%, reducing churn by 10% and increased ARPPU by 87% View Lifecycle Model →
Boosted install-to-goal conversion from 8.7% to 23.2% through seamless onboarding flows View Activation Strategy →
Re-engaged 22% of inactive users with reward-based retargeting campaigns View Messaging Guidelines →
Raised first-time investments by 47% and repeat investments by 52% with IPL-moment marketing nudges View Campaign Strategy →
Improved activation time by 41% and conversion rates by 28% through OKR optimization
Scaled OOH with branded BEST buses creating 2.9M daily impressions, tripling Gen Z recall
Delivered 4,500+ high-value leads at fintech event with 11% landing page conversions
Led TVF partnership activating 10,000+ installs, improving 90-day retention by 24%
Boosted user acquisition by 43%, cut spend by 31%, reduced CAC by 20% View Growth Guide →

Additional Strategy Documents:

Marketing Leader Assessment Behavioral Product Playbook

🕜 2022-2024

💳

Paytm

📈 Sr. Manager – Central Growth & Insights

📅 OCT '22 - OCT '24

Attribution Modeling Segmentation Funnel Optimization Market Share

Designed growth roadmaps for business categories. Grew Paytm's UPI transactions market share to 14.7% and surpassed 9000 daily flight ticket sales.

Grew Paytm's UPI transactions market share to 14.7% with targeted competitor recapture campaigns
Achieved 6.8% MoM growth in Rent payments and 21% growth in DTH/Broadband during Cricket World Cup
Surpassed 9000 daily flight ticket sales, crossing 7 Cr in daily revenue
Increased daily opt-ins by 71% (from 35,000 to 60,000) for Paytm Money
Improved same-day KYC rates by 86% (from 18.5% to 34.8%)
Facilitated remittance of 736.4 Cr for Credit Cards in October 2023
Boosted bundle adoption by 18% through personalized bill-pay offers

🕜 2020-2022

🎮

Loco.gg

🚀 Sr. Manager - Growth & Retention Marketing

📅 NOV '20 - OCT '22

Gamification LTV Optimization Behavioral Insights Engagement Loops

Delivered 54% increase in DAU and 77% increase in MAU. Reduced CAC by 22% while increasing ARPU by 98% through data-driven optimization.

Delivered 54% increase in DAU and 77% increase in MAU within 3 months
Reduced CAC by 22% while increasing ARPU by 98% through behavioral insights
Achieved 475% increase in average weekly CTRs with meme-based notification strategies
Designed Loco Gold gamified program increasing engagement by 19%, reducing churn by 10%
Drove LTV up by 157% through advanced segmentation and churn prediction
Increased user onboarding completion by 20% through UX revamp collaboration
Boosted feature adoption by 15% through strategic user engagement changes

🕜 2019-2020

💡

Wubba Lubba Dub Dub Pvt Ltd

🎯 Manager - Growth Marketing

📅 NOV '19 - NOV '20

A/B Testing Journey Mapping CRM Campaigns

Improved campaign conversions by 23% through A/B testing. Increased client sales by 152% within 60 days during COVID-19 lockdown.

Improved campaign conversions by 23% through A/B testing and journey mapping
Increased sales by 152% for client within 60 days during COVID-19 lockdown
Executed successful gamified marketing campaigns reaching large audiences
Enhanced user engagement and retention through CRM campaigns
Created novel revenue streams through monetization strategy innovation

🕜 2017-2019

💼

Sundaram Finance Ltd

📈 Assistant Manager - Product Marketing

📅 JUN '17 - NOV '19

CLTV Increase CLM Strategy Retention 87%

Increased CLTV by 15% and improved Average Assets Under Management from Rs 1 Cr to Rs 2.2 Cr. Achieved 87% client retention rate.

Increased CLTV by 15% through customer requirement mapping model
Improved Average Assets Under Management from Rs 1 Cr to Rs 2.2 Cr per Lessee
Achieved 87% client retention rate with average 36% year-on-year user growth
Drove revenue growth by 36% through corporate car leasing GTM strategies
Implemented CLM strategies enhancing end-user experience and partnerships

🕜 2016-2017

💻

Nterprise.it

🎮 Growth Marketing Manager (Gamification)

📅 MAY '16 - JUN '17

Gamification Dynamic Pricing Product Management

Led end-to-end product management and market research. Used gamification to boost retention rates and customer acquisition.

Led end-to-end product management and market research initiatives
Used gamification to boost retention rates and acquire new customers
Introduced dynamic pricing model improving profitability
Established customer feedback loop for continuous product enhancement
Developed content marketing strategies for enterprise IT market
Utilized A/B testing to optimize platform performance

🕜 2013-2015

🏍️

Dehradun Bike Rental (DBR)

🚀 Co-founder & Head of Marketing

📅 AUG '13 - JUN '15

Dynamic Pricing Partnerships Referral Programs

Rebranded as Adventure Sports Enabler Platform. Implemented dynamic pricing maximizing revenue and fleet utilization.

Rebranded as Adventure Sports Enabler Platform with effective market penetration
Implemented dynamic pricing based on demand maximizing revenue and fleet utilization
Increased customer growth through targeted campaigns and promotional events
Formed partnerships with local adventure sports clubs establishing market presence
Implemented referral programs driving organic growth and engagement
Utilized data analytics to measure campaigns and optimize ROI

🕜 2012-2015

☕

Bigrin Café

🚀 Co-founder & Head of Marketing

📅 DEC '12 - JUNE '15

10x Growth SEO Loyalty Programs

Engineered 10× surge in daily foot traffic. Grew online visitors by 83% monthly and secured first-page rankings outranking major competitors.

Engineered 10× surge in daily foot traffic through integrated digital + offline GTM
Grew online visitors and organic leads by 83% monthly through content optimization
Secured first-page rankings outranking Barista and CCD with 35% lift in organic traffic
Improved Google Maps ranking with geo-targeted SEO, driving 40% uplift in new customers
Implemented loyalty programs and feedback loops building strong community

⚡ Core Competencies

Click the ? icon to explore detailed examples, frameworks, and KPIs

📊

💰🎯📈

Performance Marketing & CAC Optimization

Channel Attribution ROAS Conversion Funnels

🚀

✅⚡📈

Product-Led Growth & Onboarding

Activation Rate Onboarding Flows Time-to-Value

🔄

💎📉🔁

User Retention & Churn Reduction

Cohort Analysis Churn Prediction Re-engagement

👥

🎯📈📊

Customer Lifecycle Management & Segmentation

CLM Framework Persona Mapping Behavioral Targeting

🎮

🏆🎁⭐

Gamification & Engagement Loops

Reward Systems Leaderboards Engagement Loops

🗺️

🎯📈🚀

Go-to-Market Strategy & Execution

Market Positioning Launch Strategy Channel Mix

📈

📊💻🔍

Data-Driven Growth & Analytics

Funnel Analysis Attribution Models Cohort Tracking

🤝

💰🎁🔗

Brand Partnerships & Revenue Optimization

Co-Branding ARPU Growth Monetization

⚡

📣🔥⏰

Retention Marketing & Moment Marketing

Event-Driven Real-Time Nudges Seasonal Campaigns

Mentorship & Freelance Work

📅 JAN '25 - SEP '25

📍 Latest

Airavat.io

Crypto Trading Platform

Marketing Mentor (Freelance)

Focus: Go-To-Market Planning & Brand Strategy

GTM Strategy Audience Segmentation Brand Voice Social Media

Developed comprehensive audience identification framework for Gen Y/Z crypto traders
Built brand voice development guidelines aligning with platform positioning
Executed multi-platform social media marketing strategy across Twitter, Discord, Telegram
Created positioning strategy for crypto trading platform in competitive market

View GTM Strategy →

📅 MAY '24 - AUG '24

🔗

ZeltaTech Labs

Crypto Trading Technology

Senior Growth Marketing Manager (Freelance)

Focus: Crypto Market Growth & Data Analytics

Crypto Analytics International Markets Journey Optimization Conversion Funnels

Analyzed complex crypto market trends and user behaviors using advanced analytics
Identified hidden growth opportunities in specific market segments
Extracted actionable insights to drive crypto product promotions
Optimized conversion funnels for international markets with cultural nuances
Implemented comprehensive data tracking (GTM, Meta Pixel, LinkedIn Pixel, Twitter Pixel)
Built user journey optimization framework for crypto trading platforms
Executed performance marketing across paid search, social, and affiliate channels

📅 OCT '22 - FEB '23

(Phase 2)

🚗

RideAlly

Mobility & Ride-Sharing Platform

Market Recovery & Growth Strategy Consultant

Focus: Market Recovery & User Trust Rebuilding

Trust Rebuilding Competitive Differentiation Expansion Strategy Referral Growth

Executed trust-rebuilding campaigns positioning RideAlly as "price-certain commute partner" vs Uber and Ola
Focused the targeted competitive differentiation strategy vs Uber and Ola on 3 unique differentiators (no surge, booking guarantee, transparent rates)
Designed airport segment expansion with fixed-price pickups; modeled 25% cost savings vs competitors across 3 metro markets
Developed referral and buddy system with fare-splitting; increased vehicle utilization by 31% and reduced per-trip cost by 15-20%
Built multi-pickup drop feature with shared ride incentives; projected 35% user base growth and 28% increase in repeat ride frequency
Implemented retention-focused feature roadmap prioritizing user safety

📅 SEP '21 - JUL '22

🏙️

MetroRide

Mobility Platform (SharkTank Season 2)

Growth Strategy Advisor

Focus: Hyperlocal Market Expansion & Driver Optimization

Hyperlocal Targeting Driver Onboarding Tier 2/3 Cities

Implemented hyperlocal targeting strategies optimizing geographic user acquisition
Optimized driver onboarding funnel reducing friction and improving conversion
Developed location-specific marketing campaigns for tier-2 and tier-3 cities
Built hyperlocal brand awareness strategies for market penetration

📅 JAN '21 - JUL '21

(Phase 1)

🚗

RideAlly

Mobility & Ride-Sharing Platform

Product Strategy & Competitive Positioning Consultant

Focus: Trust Foundation, Market Fit Analysis & Booking Guarantee

Competitive Strategy Product Differentiation Pricing Model Design Post-COVID Recovery

Built competitive strategy playbook vs Uber and Ola; designed booking guarantee model eliminating driver cancellation, reducing booking abandonment by 18%
Engineered fixed pricing model removing surge pricing; achieved 22% improvement in booking conversion and 35% reduction in hidden-charge complaints
Created post-COVID recovery plan prioritizing safety and transparent pricing; developed retention-focused roadmap with 5 high-impact product changes
Designed transparent pricing matrix displayed pre-booking, enabling informed user decisions and improving trust metrics
Created post-COVID recovery plan focusing on safety protocols and user trust
Implemented retention-focused feature roadmap prioritizing user safety

📅 NOV '18 - APR '19

📚

Quiz365

Educational Quiz Platform

Growth Marketing Consultant

Focus: Customer Acquisition in Regulatory Environment

RARRA Model Retention-First Regulatory Compliance

Implemented RARRA Model (Retention → Activation → Referral → Revenue → Acquisition)
Optimized customer acquisition within regulatory constraints
Designed retention-first acquisition strategy prioritizing engaged users
Applied retention metrics to drive sustainable growth in challenging environment

🛠️ Skills & Expertise

Comprehensive skillset across the full customer lifecycle - from acquisition to advocacy

🎣 Growth Marketing & Acquisition

User Acquisition Performance Marketing CAC Optimization Channel Attribution Customer Acquisition Cost Modeling Paid Search Marketing Social Media Advertising Affiliate Marketing Growth Experimentation Multi-Channel Attribution

🔄 Retention & Lifecycle Marketing

Customer Lifecycle Management (CLM) Churn Prediction & Prevention LTV Optimization Re-engagement Campaigns User Segmentation Behavioral Targeting Retention Marketing Win-back Campaigns Email Marketing

🚀 Product-Led Growth

Onboarding Optimization Feature Adoption Product-Led Sales Activation Funnels Conversion Rate Optimization User Journey Mapping Friction Analysis

📊 Data Analytics & Attribution

Cohort Analysis Affinity Modeling Attribution Modeling User Funnel Analysis Behavioral Analytics Data Segmentation Statistical Analysis Funnel Analysis

🎮 Gamification & Engagement

Gamification Design In-App Currency Systems Leaderboard Design Reward Systems Engagement Loops Community Building Streamer/Creator Economy

🤝 Brand Marketing & Partnerships

Brand Strategy Brand Partnerships Co-Marketing Strategy Brand Voice Development Competitive Positioning Influencer Collaboration

⚡ Moment Marketing & Real-Time Strategy

Event-Driven Marketing Real-Time Marketing Moment Marketing Seasonal Campaigns Trending Topic Marketing Real-Time Personalization

💻 MarTech & CRM Tools

HubSpot Salesforce CleverTap Brevo WebEngage MoEngage Mailchimp Zapier Branch AppsFlyer Gupshup

📈 Performance Analytics & Dashboarding

Google Analytics Firebase Analytics Mixpanel Amplitude Looker Studio Data Visualization Dashboard Building KPI Tracking

💡 Emerging Technologies & Innovation

AI/ML Marketing Applications Personalization Engines Blockchain Marketing Crypto Market Strategy Creator Economy Strategy Hyperlocal Targeting

🎯 Advanced Frameworks & Methodologies

RARRA Model Multi-Stage Funnels User Trust Rebuilding Hyperlocal Strategy Driver Onboarding Competitive Intelligence A/B Testing Go-to-Market Strategy Campaign Management Branding

Work Experience

Multipl Fintech Solutions

Additional Strategy Documents:

Paytm

Loco.gg

Wubba Lubba Dub Dub Pvt Ltd

Sundaram Finance Ltd

Nterprise.it

Dehradun Bike Rental (DBR)

Bigrin Café

⚡ Core Competencies

Performance Marketing & CAC Optimization

Product-Led Growth & Onboarding

User Retention & Churn Reduction

Customer Lifecycle Management & Segmentation

Gamification & Engagement Loops

Go-to-Market Strategy & Execution

Data-Driven Growth & Analytics

Brand Partnerships & Revenue Optimization

Retention Marketing & Moment Marketing

Mentorship & Freelance Work

📅 JAN '25 - SEP '25

Airavat.io

📅 MAY '24 - AUG '24

ZeltaTech Labs

📅 OCT '22 - FEB '23

RideAlly

📅 SEP '21 - JUL '22

MetroRide

📅 JAN '21 - JUL '21

RideAlly

📅 NOV '18 - APR '19

Quiz365

🛠️ Skills & Expertise

🎣 Growth Marketing & Acquisition

🔄 Retention & Lifecycle Marketing

🚀 Product-Led Growth

📊 Data Analytics & Attribution

🎮 Gamification & Engagement

🤝 Brand Marketing & Partnerships

⚡ Moment Marketing & Real-Time Strategy

💻 MarTech & CRM Tools

📈 Performance Analytics & Dashboarding

💡 Emerging Technologies & Innovation

🎯 Advanced Frameworks & Methodologies

Proficiency in Tools

Education

Master of Business Administration

Clubs & Activities:

Bachelor of Technology

Clubs & Activities:

References

Suneet Singh Bhatia

Paddy Raghavan

Jags Raghavan

Get In Touch

Phone

Email

LinkedIn

Portfolio

About.me

WellFound

Definition

Real Example & Results

Framework & Methodology

Applied At